How to Pick Winning Curated Content for Facebook Page Marketing

As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook Marketing Strategy and find their very best content.

You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?

Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.

Your job then is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials produced by third-party publishers. That’s how you will know that you’re doing this right.

How to pick the very best content:

Now it’s one thing to say that you’re going to pick the best content your competitors have, it’s another to actually do it the right way. You see, the big danger here is you’re going to be using your opinion as to what “the best content” means.

I’m telling you, it’s not about you. People don’t care about what you like or don’t like. What they care about is what they like. It’s all about them. So, how do you use this as a winning strategy?

It’s actually very simple. You look at your competitors’ Facebook pages and scan through their posts. Which of their posts is the most popular? Which of their posts gets shared a lot, get the most likes, or get the most comments?

Pull the link for those posts and post those on your website. See if you get the same level of engagement. If you do this enough times with many different competitors’ contents, certain patterns emerge.

You would quickly realize that the audience you’ve built up, up to this point, are more likely to engage with certain types of content than others. You figure out what works and you ditch everything else. That’s right. You forget about them, you focus on the stuff that works, and then you scale them up.

You publish more of it and eventually, you come up with your own version. That’s how you play the game. It’s not a question of hunches or guesses. You have to look at objective indications of popularity such as page likes, comments, shares, and other types of engagement. I hope you see how this works. If you do this right, you will be able to put up a fairly compelling The Best Fb Promotions Methods that can lead to conversions later on.

Save Money On Facebook Marketing By Using Curated Content

I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale. I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work.

Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it. In fact, many think that as long as a piece of content has their target keywords in the titles of blog posts and articles, these are ‘good enough.’ Unfortunately, ‘good enough’ is never good enough in the dog eat dog world of Facebook Marketing Strategy. Nothing but the best will do.

Instead, you need to identify your competitors’ best content, as well as highly popular content produced by third parties. You use these materials to test your page in terms of response. If you notice that a lot of your page fans respond better to a specific type of content, then you need to produce more of that content.

You need to either find other third-party content you can curate, or you can come up with your own stuff. Whatever the case may be, this is a simple example of finding what works. When you start your page, you really don’t know what will work. You don’t even know if enough people would like your page.

What’s important is you keep showing content out there to the extent that some people would engage with it. Some people might like it enough, that they would like your page. When enough time passes, you should be able to see certain patterns. You should be able to see which pieces of content are your most successful posts.

You publish this type of content more often to see if you can maintain your engagement level. If that’s the case, then find more of the same type of content, come up with your own version, and increase your engagement levels.

This will also enable you to get more likes to your page. How? Since you know what type of content is popular and what kind of themes and topics keep coming up, you can target the interests of your average user and drive traffic using The Best Fb Promotions Methods that lookalike audience feature.

Engagement is the linchpin of successful content. Don’t just focus on getting likes though. You should scale up your engagement types and intensity. Focus first on likes. Once you achieve a high enough level, encourage your readers to post comments. Keep running experiments. Once you get them to post lots of comments, go to the next level and encourage them to share. Make no mistake, user engagement is no different than traffic-you have to optimize it. You have to scale it up. You have to fine tune is to it eventually leads to your ultimate goal: conversions. This is the part of the process that actually produces money in your bank account.