How to Achieve Realistic Results with Facebook Lead Generation

As you probably already know, when you run a paid campaign on Facebook, its ad platform allows you to collect leads. That’s right. You can run a lead generation campaign. The problem is there are so many myths and misconceptions surrounding lead generation on Facebook Marketing Strategy that you’ll probably fail.

I don’t mean that to depress you. I definitely don’t say that to discourage you, but let’s get real here. If you believe in these misconceptions, then chances are you’re just setting yourself up for a let-down.

One of the most powerful myths, that’s very hard to shake, is that straight lead opt-ins can be had for cheap on Facebook. Nothing could be further from the truth. In fact, I see tweets about this for marketers all the time.

These are people who know their way around Facebook. These are not people who just tried Facebook or are in any way, shape, or form wet behind ears. These are veterans. All I can see is them complaining, moaning, and groaning that it’s just too expensive.
In fact, one person was saying that in her niche, you basically had to spend $80 just to get a lead. Now, you probably already know that a lead is very different from a sale and that $80 per lead is very expensive.

How do you make things better for yourself if you’re running a Facebook lead generation campaign? How do you set yourself up in such a way that you don’t end up like these people who’re complaining that generation leads is just too expensive or downright impossible? Well, it’s actually quite easy. Follow the steps below.

Find competitors and figure out their freebies:

The first thing that you need to do is to like your competitors’ pages and join their groups. This way, you set up your user profile to be targeted by their ads. Find their ads and figure out what they’re using for freebies.

What will this tell you? First of all, it will tell you what kind of incentives are available. It also tells you that nine times out of ten, your competitors have tested their campaign. This means that if you keep seeing the same type of freebie come up again and again, chances are that should be the kind of freebie you should be offering.

They’re not doing it for their health. They’re not doing it because they have nothing else better to do. They did not just take some wild stab in the dark to come up with that freebie. The reason why that type of freebie crops up again and again is because people somehow, someway get results from that. Stick to that.

Figure out how they offer the freebie:

You have to understand that to generate a lead on Facebook or any other platform, you give out a freebie in exchange for an e-mail. So, the key here is to figure out how they position the freebie.

Are they saying that it saves you money? Are they saying that it’s some sort of secret hack or trick to save time, effort, and money? How exactly do they position it?

Pay attention to this because you’re going to copy and optimize what they’re doing. I’m not saying you should copy and paste. I’m saying you should copy and optimize. This is different.

Run a long-term campaign:

The next step to success is to accept the fact that you’re going to run a long-term campaign. You’re going to run ad, after ad and you’re going to resolve to fail quickly. In other words, you’re going to spend very little money on each ad as you test it out.

You figure out the ad that works best and then you optimize it to try to improve its conversion rate. Using an elemental approach, you should be able to identify How to become Facebook Marketing Master that works best for you. You keep running these long-term campaigns while focusing on successful ads. These lower your total campaign costs.

Keep optimizing until you find the best results for the lowest amount of cash:

The bottom line is for you to keep running these ads, focusing on the best converting ones, and then keep optimizing them until you find the best results for the lowest amount of cash. You then scale up your campaign by increasing the amount of money you pay for the ads. This ensures that you get a lot more eyeballs and if your ads are optimized right, your ad will be converting at an optimal rate.

How to Pick Winning Curated Content for Facebook Page Marketing

As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook Marketing Strategy and find their very best content.

You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?

Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.

Your job then is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials produced by third-party publishers. That’s how you will know that you’re doing this right.

How to pick the very best content:

Now it’s one thing to say that you’re going to pick the best content your competitors have, it’s another to actually do it the right way. You see, the big danger here is you’re going to be using your opinion as to what “the best content” means.

I’m telling you, it’s not about you. People don’t care about what you like or don’t like. What they care about is what they like. It’s all about them. So, how do you use this as a winning strategy?

It’s actually very simple. You look at your competitors’ Facebook pages and scan through their posts. Which of their posts is the most popular? Which of their posts gets shared a lot, get the most likes, or get the most comments?

Pull the link for those posts and post those on your website. See if you get the same level of engagement. If you do this enough times with many different competitors’ contents, certain patterns emerge.

You would quickly realize that the audience you’ve built up, up to this point, are more likely to engage with certain types of content than others. You figure out what works and you ditch everything else. That’s right. You forget about them, you focus on the stuff that works, and then you scale them up.

You publish more of it and eventually, you come up with your own version. That’s how you play the game. It’s not a question of hunches or guesses. You have to look at objective indications of popularity such as page likes, comments, shares, and other types of engagement. I hope you see how this works. If you do this right, you will be able to put up a fairly compelling The Best Fb Promotions Methods that can lead to conversions later on.

Save Money On Facebook Marketing By Using Curated Content

I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale. I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work.

Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it. In fact, many think that as long as a piece of content has their target keywords in the titles of blog posts and articles, these are ‘good enough.’ Unfortunately, ‘good enough’ is never good enough in the dog eat dog world of Facebook Marketing Strategy. Nothing but the best will do.

Instead, you need to identify your competitors’ best content, as well as highly popular content produced by third parties. You use these materials to test your page in terms of response. If you notice that a lot of your page fans respond better to a specific type of content, then you need to produce more of that content.

You need to either find other third-party content you can curate, or you can come up with your own stuff. Whatever the case may be, this is a simple example of finding what works. When you start your page, you really don’t know what will work. You don’t even know if enough people would like your page.

What’s important is you keep showing content out there to the extent that some people would engage with it. Some people might like it enough, that they would like your page. When enough time passes, you should be able to see certain patterns. You should be able to see which pieces of content are your most successful posts.

You publish this type of content more often to see if you can maintain your engagement level. If that’s the case, then find more of the same type of content, come up with your own version, and increase your engagement levels.

This will also enable you to get more likes to your page. How? Since you know what type of content is popular and what kind of themes and topics keep coming up, you can target the interests of your average user and drive traffic using The Best Fb Promotions Methods that lookalike audience feature.

Engagement is the linchpin of successful content. Don’t just focus on getting likes though. You should scale up your engagement types and intensity. Focus first on likes. Once you achieve a high enough level, encourage your readers to post comments. Keep running experiments. Once you get them to post lots of comments, go to the next level and encourage them to share. Make no mistake, user engagement is no different than traffic-you have to optimize it. You have to scale it up. You have to fine tune is to it eventually leads to your ultimate goal: conversions. This is the part of the process that actually produces money in your bank account.

How Can Demographic User Interest Profiling Reduce Your Facebook Ad Spent?

One of the biggest challenges to Facebook Marketing Strategy is paying too much per click. This is one of the most common rookie mistakes people make when they try their hand at marketing on Facebook. 

They focus on coming up with “the best looking ad”, but they get their interest targeting wrong.

They end up paying $0.75 cents to even $1 or more per ad click. As you can imagine, this can get really expensive quickly. This is where demographic user interest profiling comes in. You have to figure out the right mix of interest, age, gender, and other demographic data points so you can reach the right people who engage with your ad the most.

Facebook will show your ad a certain amount of times and then, it would automatically price your clicks based on an auction model. If it turns out that a lot of the people seeing your ad don’t want to click through, your per click rate goes up.

But if it turns out that for every 100 exposures of your ad, a lot of people click through, your ad gets shown more and the per click rate remains low. This is why demographic and user interest targeting are so important.

How do you get this demographic information?

Well, people who fail with Facebook marketing simply make up demographics. They make educated guesses as to who their target audience members are and they just run with it. These people usually end up with very little results.

The better approach would be to build a Facebook fan page, promote it organically, and let it attract a natural amount of organic likes. These are real people. You did not pay for these likes. These people were not forced to like your page.

After enough time has passed, you use the page demographics of your user base to launch lookalike audience campaigns to promote your website or promote your link. The key here is to find the most active and engaged demographic. Using your Facebook page audience insights will definitely clue you in on which subgroup of users to target the most.

The worst mistake you can ever make on Facebook

While you can afford to screw up on content selection or engagement strategy on FB, there is one thing that you cannot do. It is simply off limits to you. Don’t even think about it. What am I talking about? Do not buy page likes or post likes. Seriously. No joke. Real story.

You probably have heard that you can get lots of ‘social proof’ if you buy fake users or fake likes. 

You probably have heard from hypesters and other hucksters on online marketing forums that if your account has enough likes, others will be drawn to you. Real users will be drawn to you. Well, that may be true but you will be paying a high price for this fake social proof. Your engagement levels will suffer and most of your page fans will never get to see your content. If you think that is bad enough, wait, it gets even worse. If you were to pay for an ad campaign on FB, chances are your lookalike audience profile will not work.

What is the quick solution? Just don’t use fake likes or buy followers in the first place.

The Secret Sauce Behind Ad Retargeting - Modern Facebook

If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct.

Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference.

Modern Facebook Marketing Strategy

Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well.

However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore. Seriously. If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign.

On the other hand, if you remain clueless regarding this element, chances are your campaign would probably be hit or miss. Often times, it’s more of a miss than a hit.

What secret sauce am I talking about? Proven interest. That’s right. When people come to your website, they have a proven interest. Ad regarding essentially gives you a tool to bring those people back to your website.

However, here’s the problem. If you’re just going to bring them back to the home page, you’re wasting your time. Real proven interest boils down to internal pages. That’s when you know that this person is serious. That’s when you know that this person actually is engaged enough with your content that they would go to internal pages.

I’m not just talking about one main page. I’m talking about secondary pages or other internal pages. In fact, the deeper you get them into your website, the better the results. This means that they have looked through other content, they’ve somehow figured out how everything works, and they’re more likely to convert later on.

This is why if you’re running an ad retargeting campaign, it’s really important to focus on bringing back people who have gone into an internal page and not just the home page.

Two ways to retarget

Now that you fully understand that ad retargeting is all about getting people who have gone to an internal page to come back, there are two ways to retarget.

You can remind them to go back to where they left off. Maybe this is a purchase page. Maybe it’s a shopping cart. Maybe it’s some sort of article that goes into a conversion page with one click.

Whatever the case may be, you just remind people to go back to your website and they end up where they left off.

The other way you can retarget is to pull them deeper into your website. This is an often neglected strategy when it comes to ad retargeting, but this is actually quite powerful. You have to understand that not anybody’s going to interact with your content the exact same way. Some people will find themselves very deep into your site, others will find themselves in a fairly shallow or common secondary page.

The key here is to pull them deeper from that page, but not necessarily driving them to a sales page. In other words, you’re just going to be pulling them deeper into your content, but not necessarily dumping them into a shopping cart, sales page, or any other type of conversion page.

This is how you get better sales. You condition the mind of the visitors so they voluntarily drill deeper into your site until they eventually convert.

Maximize ad retargeting’s results

How do you take your results to the next level? It’s very simple. Instead of pushing sales with your content retargeting, push your squeeze page. This is the page that recruits people to your mailing list. It will be your mailing list that will do the heavy lifting of converting that visitor into a buyer.

Of course, if you already have people showing up at your shopping cart, then your ad retargeting should focus on bringing them back to the shopping cart. But outside of that, if you’re dealing with people who stop short at content pages, push them to sign up to your squeeze page and let your mailing list convert them eventually.